JULIANA BICYCLES
Born out of the need to create mountain bikes tailored for women, Juliana Bicycles has developed into the industry leader not only in performance bikes but as a leader in the women’s outdoor space. As part of their 2020 marketing efforts, Juliana Bicycles came to us to produce a series called “Tech Tuesdays” in which over the course an instructor teachers riders the skills needed to work on their bikes from their own garage. All done under the umbrella of a world-wide pandemic, we worked closely with their marketing department to pitch creative ideas, locations, and ultimately create this 5-part series for distribution on www.julianabicycles.com and IGTV.
